Music Video Aesthetics
Here I will be outlining some music video aesthetics that I find compelling, and could use in my own project: Idles: Mother, 2017 https://www.youtube.com/watch?v=BuQG6_evFc8&ab_channel=IDLES The Song's aim, https://genius.com/Idles-mother-lyrics#about ' Mother deconstructs the term “Mother Fucker” into its literal and metaphorical meaning. Metaphorically, the singer’s mother was fucked over by a system that required her to work increasingly long hours, mostly unpaid, just to provide for her children. Literally, the singer is furious at how little empathy men can have for women over sexual assault. It’s a pervasive and complex phenomenon that makes women fear for their lives. How can you mother fuckers not see how terrible mother fuckers are.' ? How does the aesthetic achieve this? The video uses a pastel colour palette, with lots of pinks, and off white; which are traditionally seen as feminine, and maternal colours. This also subverts the genre c...